Eureka 321: Branding Corner: Waterloo, London

The latest in our series serving up insights into the creation or reimagining of great brands. Fresh Britain’s co-founder, Bob Sheard, tells us about the agency’s role in the development of Waterloo, London.See omnystudio.com/listener for privacy information.

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Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail.