Eureka 424: The cool evolution of 66°North

Helgi Óskarsson, CEO of 66°North, shares how the brand went from outfitting Icelandic fishermen to a globally recognised name in outerwear. We discuss its ethos, retail expansion and new exhibition at Copenhagen Fashion Week.See omnystudio.com/listener for privacy information.

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Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail.