Eureka: Swedish denim special, part two: COF Studio

Per Fredriksson, founder of Stockholm-based premium menswear label Circle Of Friends Studio, reflects on launching the brand in 2015 and how his lifelong career in fashion manufacturing shaped its focus on high-quality denim.See omnystudio.com/listener for privacy information.

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Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail.