The winner makes it all: Catching up with Swedish brands Pure Effects and Morjas 

Pure Effect co-founder Linda Rosendahl Nordin explains how the Swedish biotech company uses beneficial microbes to clean fabrics without washing. Plus: Morjas founder, Henrik Berg, talks brand growth, footwear and launching a women’s line.See omnystudio.com/listener for privacy information.

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Monocle Radio’s weekly tour of the most inspiring people, companies and ideas in global business, from startups to heritage brands, covering the best in hospitality, design, fashion and retail.