S2 Ep. 17 Should you niche down to find an audience for your film?
This week I’m asking if defining your audience can help you connect with the right people – or if niching down is actually limiting your film’s reach. Because I’ve found that a lot of people out there – filmmakers and film-lovers alike – think that “great” films appeal to everyone. And in the early days of my career, I was one of them. I distinctly remember sitting in front of a commissioning editor with a new project I was incredibly excited about. When they asked me who it ...