S2 Ep. 24 Why a format will help you make better videos

Format. Now that word probably sounds about as sparkly to you as ‘spreadsheet’. Or ‘data analysis’. Or – shudder – ‘budget’ But please don’t click pause! I promise you that the context I’m about to use the word format in can excite you. Because in this blog post I’ m steering my focus to video formats. Why? Well, I firmly believe that crafting a video format is one of the best ways to woo your audience and keep them coming back to your content.  I employ a format for almost every video I create – from 2 minute shorts for my company website, to impact documentary films that are shared on the silver screen, right though to the weekly Moonshine Moonshot series I produce with my co-host Mike Hill.So what’s the deal with formats? For one, they will dictate the general shape of your video. But it shouldn’t be confused with its genre. Let’s say your genre is ‘talk show’. That’s great. It might also run for 27 minutes, starting with a 5 minute guest introduction, followed by a 20 minute conversation and concluding with a 2 minute outro where you thank you guest and ask viewers to tune in next week. Now that’s your format. I explain further in the episode. Want to learn more from me? Join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audienceYou can learn more over at the Moonshine Communications Academy:  https://www.moonshinecommunicationsacademy.com/And here's the link to episode 20 in case you missed it: https://www.buzzsprout.com/846682/10867505 You can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagencyhttps://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

Om Podcasten

The weekly Moonshine Moonshot podcast is all about the things they don't teach you at film school.  Host Sue Collins helps independent filmmakers grow their skills and build sustainable careers.  Indie filmmaking is not easy.  Sue has done the hard yards and for the past 15 years she's specialised in documentary and impact films.  Her work has reached millions around the globe through theatrical release, VOD, broadcast television and everything in between. Sue shares with you the business of filmmaking along with great tips on how to make great films that reach their intended audience.  Join this weekly podcast to learn how to make your project the best it can be.