S2 Ep18. What should come first – the content or the audience?

Should you create content for your audience, or find an audience for your content? This dilemma feels a lot like the chicken or egg predicament that harks back to ancient times. And it seems to baffle content creators just as much as the latter torments scientists! So today I’ve decided to unpack this little conundrum …starting with the answer (well, what my answer is at least). Mike Hill – my co-host on the Moonshine Moonshot series – and I disagree on the whole content-before-audience or audience-before-content debate. In Mike’s words: “You really need to find an audience for your content, rather than the other way around.” But in my opinion? Your content has to come first.  I know this might come as a bit of shock – considering how much I carry on about knowing your audience – but if you try too hard to create content specifically for your audience, you’ll just end up losing your point of view. And your point of view is really important.  Sure, you need to understand who you’re talking to, and craft content that they can relate to, but that content still has to reflect you as the creator. I explain my thinking in this episode. To join me in the Define Your Ideal Audience, please head to https://www.moonshinecommunicationsacademy.com/define-your-ideal-audienceYou can learn more over at the Moonshine Communications Academy:  https://www.moonshinecommunicationsacademy.com/You can also follow us on social via these links: Moonshine Agency Facebook @moonshinestories https://www.facebook.com/MoonshineStories/Instagram @moonshineagencyhttps://www.instagram.com/moonshineagency/Twitter @moonshineagency https://twitter.com/MoonshineAgencyLinkedIn Mike Hill https://www.linkedin.com/in/mikehillmoonshineagency/LinkedIn Sue Collins https://www.linkedin.com/in/sue-collins-moonshine-agency/LinkedIn Company Page Moonshine Agency https://www.linkedin.com/company/2554319/admin/Moonshine Communications Academy www.MoonshineCommunicationsAcademy.com. Sign up for our weekly newsletter to make sure you get all the inside news and resources to make you the best impact filmmaker in the business. Oh, and we'll send you a free ebook just for signing up. You're welcome! Join us on social: Moonshine Communications Academy Facebook @MoonshineCommunicationsAcademy Instagram @moonshinecommunicationsacademyTwitter @moonshinecommsLinkedIn Sue Collins LinkedIn Company Page Moonshine Communications Academy

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The weekly Moonshine Moonshot podcast is all about the things they don't teach you at film school.  Host Sue Collins helps independent filmmakers grow their skills and build sustainable careers.  Indie filmmaking is not easy.  Sue has done the hard yards and for the past 15 years she's specialised in documentary and impact films.  Her work has reached millions around the globe through theatrical release, VOD, broadcast television and everything in between. Sue shares with you the business of filmmaking along with great tips on how to make great films that reach their intended audience.  Join this weekly podcast to learn how to make your project the best it can be.