SKIMS’ CEO on how Kim Kardashian is like Michael Jordan—and Starbucks

The Women’s World Cup is coming to an end this weekend! The international soccer championship is down to its final week in which Spain and England will be facing off in the final match. Fast Company senior editor Amy Farley and staff editor AJ Hess catch us up on the drama and break down what this tournament means for pro women’s sports. Also, SKIMS cofounder and CEO Jens Grede explains how Kim Kardashian is like the Michael Jordan of the influencer generation and why the pumpkin spice latte is so important. And Broadway’s back, baby! Our personal fave is Spamalot. Don’t forget to sign up for our upcoming Innovation Festival on September 18-21: https://events.fastcompany.com/innovationfestival23

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Which companies are on the cutting edge of artificial intelligence? What’s the next major breakthrough in healthcare? How do iconic brands reinvent themselves to appeal to the next generation? Most Innovative Companies is where tech, business, and innovation convene. Join hosts Yasmin Gagne and Josh Christensen as they bring you the latest innovations transforming business and society—and highlights the companies that are reshaping industries and culture.