#06 Laura Lewandowski: Disruptive journalism – how to tell stories that sell

Laura Lewandowski is a Top 30 under 30 journalist, columnist (Business Insider), podcast host (Innovator Sessions by Red Bull), and co-founder of the "The Meet Your Mentor” YouTube series, featuring leaders such as Jay Shetty, Nico Rosberg, Toni Garrn or Sophia Amoruso. On top, she consults companies on storytelling such as Facebook, Uber, or Google. In this episode, Laura talks about how she initiates, develops, and starts successful formats, and projects with top companies such as an “African experience dinner” for Google. She tells us about how to combat creative blocks and what makes great stories. Diving into the topic of productivity, we learn about her take on the law of attraction, essentialism, the zero inbox principles, and weekly reflection check-ins. Last but not least, we get insights into her favorite tools: books, podcasts, apps, and newsletters!

Om Podcasten

Mostly Awesome is a podcast about the personal journeys of innovators. We talk to the doers and thinkers of our time to understand what motivates them and why they do what they do. Together we reflect upon their decisions, wins, and setbacks. Meet our inspiring yet relatable guests from the world of entrepreneurship and technology to find out what may help you to become an innovator of tomorrow! Get ready for bi-weekly episodes on Wednesdays. We are looking forward to our guests and your feedback to podcast@cdtm.de. Mostly Awesome is brought to you by the Center for Digital Technology and Management (CDTM) in Munich. For more information, check www.cdtm.de/podcast. And now lean back, listen in, and learn from the thought leaders of our time!