#59 Pedestal Footwear: Barefoot Training with Mike Lyon
Check out this week's podcast episode with wellness entrepreneur Mike Lyon! Mike is a Co-Founder of Pedestal Footwear. He believes in old-school training methods that focus on performance and functionality. His vision was to form a company that provided something excellent, benefited the end-user, and didn’t sell something just for the sake of selling. Pedestal Footwear is a company focused on the feet and their relation to the rest of the body. Their mission is to awaken athletes to their feet. They believe that feet are extremely important for optimal performance yet are the most neglected part of the training regiment. In this podcast we discuss: 00:00 - Intro 06:38 - Pedestal Footwear origins 08:18 - What is Pedestal Footwear 16:02 - Durability 19:48 - Marketing successes and missteps 24:39 - Training feet 26:26 - Pedestal demographics 30:54 - Mobility from a demographics perspective 36:59 - Virtual training vs facility training 39:53 - New projects and products 42:10 - Made in America 45:22 - Social media branding More from Mike: https://pedestalfootwear.com/ https://www.instagram.com/pedestalfootwear/