How and Why MSLs Bring VALUE to an Organization
In this episode, Steven Stein, senior director of global field medical at Arena Pharmaceuticals, joins the discussion to explore the evolving role of MSLs. He delves into the concept of value within the MSL role and the strategic timing for their involvement in the drug development process. Steven emphasizes early KOL engagement, overcoming internal challenges, and neutralizing negative opinions. He shares insights on enhancing KOL relationships in a hybrid environment and offers proactive strategies for MSLs. The conversation also touches on leadership, building a legacy, and future predictions for MSLs in 2022. The episode concludes with closing remarks and expressions of gratitude.