Let the pressure make a diamond with Xefer, Apashe, Kovacs and Raja Kumari
Xefer, Apashe, Kovacs and Raja Kumari discuss singing in English or their native languages, overcoming obstacles due to where you live, and how to evolve as an artist through songwriting.
Xefer was born and raised in Dhaka, Bangladesh, and her journey in music started on YouTube where she would upload covers of herself performing songs in English of the likes of Bruno Mars, Jessie J and Paramore. She released her first single, Judge, in 2016, followed by her debut album, Uncaged, in 2017. Since then her style has changed and evolved, writing hit singles in Bengali such as Nei Proyojon, Jhumka and Harbo Na.
Apashe is a Belgian electronic music producer who is known for his bass-heavy anthems and expert sampling skills. His cinematic sound blends electronic music with elements of orchestral and classical music and has soundtracked the trailers for blockbuster films including John Wick: Chapter 2 and Fast & Furious: Hobbes and Shaw. He’s also currently touring the world with a live brass orchestra.
Kovacs is a singer from the Netherlands who spent her early years performing at open mic nights and wowing audiences with her powerful yet vulnerable sound. Her debut single, My Love, became a number one hit across Europe in 2013 and this year she released her album Child of Sin.
Indian-American rapper and singer Raja Kumari originally trained as an Indian classical dancer before discovering hip-hop through the Fugees’ album The Score. She’s since become a star in both the US and India, collaborating with everyone from Gwen Stefani to Sidhu Moose Wala, headlining huge festivals and founding her own label, Godmother Records.