Episode 506: Phoebe Simmonds of the memo
Discover how Phoebe Simmonds built The Memo into Australia's leading parenting retailer after previously founding The BLOW hair salon. In this conversation with Fiona Killackey, Phoebe reveals her strategies for identifying market gaps, creating distinctive brand identities, building genuine community, and scaling from online-only to multiple physical stores. Learn how she and her business partner Kate launched their own product line, DUE, and how she balances running multiple businesses while being a new mother. Perfect for entrepreneurs looking to create brands with purpose and build businesses that truly resonate with their audience.