Paula Scher - Pentagram partner & design genius

This week Claire meets up with the rather fantastic Paula Scher. Paula shares her design journey from discovering graphic design, her art school experience, and landing her first job. She discusses her early career as art director in the 1970s and early 80s, working for CBS records, and becoming a partner of Pentagram NYC in 1991. She discusses her thoughts on what branding is and can a graphic designer really design a brand, and the importance of young designers getting themselves noticed. ...

Om Podcasten

How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.