The Upside of Failure with Dr Selin Malkoc
Dr Selin Malkoc The Upside of Failure with Dr Selin Malkoc About Selin Dr Selin Malkoc received her Ph.D. in marketing from the University of North Carolina. is the recipient of the prestigious Paul E. Green Award (awarded to the best paper published at the Journal of Marketing Research), and the William F. O’Dell Award (awarded to the paper published at Journal of Marketing Research that has made the most significant long-term contribution to marketing theory, metho...