Creating a Distinctive Brand for Your Small Business With Fiona Humberstone
#013 - Brand Strategist and Creative Director, Fiona Humberstone shares her small business journey and how she came to set up The Brand Stylist. With the aid of her online courses, seminars, consultancy and books, she now helps small businesses create distinctive brands.Following her graduation from Sheffield University, Fiona worked for Printing.com, a print company franchise. Then she moved to London with her husband and worked her way up to become a Regional Director at the company. At 26, after having her first child, she decided to set up her own franchise. Pretty soon, she realised that she didn't like selling print. But she loved talking to entrepreneurs about their businesses. She'd learnt everything she could about branding, marketing and design. And so when it came to running her own business, she decided to focus on branding and design, with print becoming a by-product. When she later learnt about Colour Psychology, her company's design work went up a level. She blogged about their work, which led to getting clients from all over the world. And that was when she understood the importance of having a creative, distinctive style.In 2012, she sold her business and two years later, set up The Brand Stylist. And she now empowers entrepreneurs and designers to create extraordinary brands. Listening to this episode, you'll hear how passionate Fiona is about helping entrepreneurs unlock the power of their brands and making more empowered choices about how their businesses come across. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes and more are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode13