From Artistic Director to Florist With Pearl Watt

#039 - Florist Pearl Watt shares her small business story. After an extensive career working in the fashion industry, just prior to the pandemic she set up her floristry business, Millefleur.  She creates floral designs for weddings and events, together with running workshops. From a very early age, she realised that she was creative. When she went to school, it was discovered that she had dyslexia. She was good at art and comes from a very artistic family, with both her parents being painters. On leaving school, she went to the Royal College of Art and studied Fashion & Textiles. She went on to have a 30 year career in the fashion industry working as an Artistic Director with luxury brands such as Givenchy and Max Mara.In 2019 she decided to leave her job. She had a love for nature and had always arranged flowers at home. Attending a five day course at The Good Florist in Devon set her on her way. And in January 2020, she started her floristry business from home in the Cotswolds. Then along came the pandemic and she used this time as an opportunity to practise. Now she feels she is 'riding on a flower wave' as things are getting busier.  She discusses her floristry style together with the thought process behind her distinctive photography aesthetic and choice of props.She talks about how she uses Instagram as a marketing tool and how she intentionally curates her Grid.  Pearl also discusses the inspiration behind her floral installation for the recent Strawberry Hill Flower Festival. Listening to this episode, you'll hear how passionate Pearl is about honing your style, standing out from the crowd and not being afraid of taking leaps of faith. At the end of the podcast, you'll discover her practical tips, which I'm sure you'll find very inspiring. Show notes are available on the My Small Business & Me website: https://mysmallbusinessandme.com/episode39

Om Podcasten

Are you a budding entrepreneur looking for inspiration to start your very first business? Or do feel that your small business is in need of a little va-va-voom? Then this podcast is essential listening. It has two elements - on the one hand your SMALL BUSINESS and on the other, YOU. Firstly, your SMALL BUSINESS. Host Rona Wheeldon from Flowerona speaks to entrepreneurs who share insights into what it takes to run a successful, sustainable and profitable business. You’ll hear how their companies have grown from ideas to reality, the challenges encountered along the way and lessons learned.Industry experts in web design, branding, marketing, photography, social media and coaching also providing insights into how to maximise your potential and build your small business, making sure that you have the essential knowledge and tools you need to grow. Secondly, YOU, the owner. Rona speaks to specialists who can help you, both mentally and physically - from fear, confidence and time management to personal styling advice, meditation and aromatherapy - you’ll gain an insight into how to prioritise your well-being. There’s so much that goes into a successful, happy entrepreneur. And listening to this podcast will ensure that you’ve got all the bases covered, when it comes to both your small business and you. So, hit subscribe, settle down and be inspired…!