Ep 409 - Fred Reichheld

 In this episode I speak with Fred Reichheld, creator of the Net Promoter system of management, the founder of Bain & Company’s Loyalty practice, and the author of five books including The Ultimate Question and the New York Times bestseller "The Ultimate Question 2.0, whose recent book is, WINNING ON PURPOSE The Unbeatable Strategy of Loving Customers," whose wakeup call was how loving customers by treating them well produced loyalty through earned growth that far exceeded profits than taking an accounting approach and bought growth through ads and manipulative enticements. https://www.bain.com/our-team/fred-reichheld/

Om Podcasten

I’m Dr. Mark Goulston, and this is My Wakeup Call. Everybody has personal wakeup calls, but not everybody wakes up. In this podcast, we speak to people who did. In fact, they not only woke up, but their wakeup calls changed their lives, often helped them discover their purpose and then changed how they would spend the rest of their life. In most cases, the wakeup call was not pleasant, sought-after, and often shook people to the core of their being. But in every case, it made our guests more authentic, better at life, better in life and better human beings. I hope you will listen in and become as inspired as I am from every episode. I also hope it will help you persevere if you are going through a wakeup call and haven’t yet gotten through the pain of it, or landed in your future as the better person you’re meant to be, with the better life that you’re meant to have. DISCLAIMER: Any information or advice I give is purely based on my own experience. Comments made are as a coach- this is not medical or psychiatry advice. There is no guarantee as there are many variables that will impact outcomes. Everything stated should be taken as opinion.