Build a Strong Store Culture Using Branded Apparel

Send us a text This episode’s guest is Mike Herlinger, founder of Club Ride Cycling Apparel. Listen in to this episode and learn about the importance of the simple existence of riding apparel that offers technical fabrics, lifestyle vibes, and premium features that allow us to go from ride to post ride, how you as a retailer can use branded clothing to build store culture and position, and how to introduce cycling clothing to every rider, including all these new riders who recently found our ...

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The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industry. Get more at NBDA.com.Podcast is made possible by donations. Support the show by donating here: https://nbda.com/donate