Feel Guilty Saying No? The Science Behind Why — And How to Break Free - with Psychologist Guy Winch, TED Speaker & Author

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Do you feel selfish, anxious, or even guilty just for saying “no”? You’re not alone — and it’s not your fault. In this eye-opening conversation, Kwame sits down with psychologist, author, and TED speaker Guy Winch to unpack the deep psychological roots behind our fear of rejection, the guilt of boundary-setting, and the hidden emotional costs of people-pleasing. You’ll learn: Why rejection hurts like physical pain (yes, literally) How to reframe fear and rewrite the labels you give yourself The secret to setting boundaries without ruining relationships Why most people fail at boundaries — and how to do it right The one question that will completely change how you approach tough conversations This episode is a must-listen for anyone who struggles with speaking up, saying no, or putting themselves first without shame. Plus, Guy gives a sneak peek into his upcoming book Mind Over Grind — and why burnout at work is hitting harder than ever.