Lisa McLeod on Selling with Purpose

In this episode of "Negotiate Anything," host Kwame Christian, Esq., M.A., sits down with renowned author and consultant Lisa McLeod to delve into the art of selling with noble purpose. Lisa emphasizes the critical role of uncovering the true value during the discovery phase of negotiation, and how it can prevent deals from going south. Together, they explore actionable strategies to confidently own higher prices while focusing on the client's overall impact and satisfaction. Tune in to learn how authentic, value-driven conversations can lead to bigger, stickier, and higher-margin deals, while also enriching both personal and professional fulfillment. What will be covered: The importance of uncovering true value in the discovery phase of negotiation. Strategies for confidently owning higher prices and emphasizing impact on the client. The role of asking nuanced, impact-focused questions during the sales process. Connect with Lisa  Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource. 🎁 Special Launch Offer: Subscribe today and get 50% off for the first year. That's just $10 a month or $100 for the year! 🔗 Visit negotiateanything.com to join today and secure your spot. Ensure you don't miss out on any updates or exclusive offers. Elevate your negotiation game with Negotiate Anything Premium—your future of successful negotiations starts now! 🚀

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Transform your relationships. Speak your truth. Get what you deserve—with Kwame Christian as your guide. This is the #1 negotiation podcast in the world with over 15 million downloads, but it’s about so much more than that. This isn’t about manipulation or domination—it’s about showing up more powerfully, leading with authenticity, and speaking your truth with more clarity. Whether you’re leading a team, parenting through stress, or learning to speak up without fear, the skills you’ll build here will transform how you show up in every area of your life.  Kwame doesn’t just teach strategy—he teaches transformation, helping you become the kind of person who moves through life with more clarity, courage, and compassion. Every episode is rooted in empathy, psychology, and Kwame’s signature warmth, blending real-world stories, expert guests, and practical frameworks so you can break through the fears that have been holding you back.  Join millions of listeners who’ve discovered that the best things in life really are on the other side of difficult conversations.  Ready to level up at work and at home? About the Host: Kwame Christian, Esq., M.A. Kwame Christian the founder and CEO of the American Negotiation Institute. He's known for his viral TEDx Talk, “Finding Confidence in Conflict,” and is a bestselling author of two books: • How to Have Difficult Conversations About Race (2022) • Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life (2020) As a degrees in law, psychology, and public policy, Kwame brings a wealth of knowledge to every episode. He’s also a LinkedIn instructor with over 2.3 million learners, making complex negotiation concepts accessible to everyone. Why This Podcast? At the American Negotiation Institute, we believe that the best things in life are on the other side of difficult conversations. Our mission is to empower you to negotiate anything, anywhere. Whether you’re a seasoned negotiator or just starting, our podcast equips you with the tools and confidence to navigate any conversation. Tune in to Transform Your Life: Join millions of listeners who have already unlocked the power of negotiation. Subscribe now and start mastering the skills that will transform your professional and personal life. Watch our episodes on YouTube for more visual insights and tips. Connect with Us: • Website: American Negotiation Institute • Email: simon@negotiateanything.com • LinkedIn: Kwame Christian • YouTube: Negotiate Anything Produced by the American Negotiation Institute