Seth Godin: The Power of Creating Tension in Negotiations
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In this episode of Negotiate Anything, host Kwame Christian sits down with the legendary Seth Godin to delve into the art of creative conversations and negotiation. Together, they explore the complexities of enrolling others into creative marketing strategies and how to manage difficult conversations effectively. Seth shares insightful anecdotes from his career, highlighting the importance of creating the right conditions for dialogue and the strategic use of tension in negotiation. Listeners will gain a deeper understanding of the psychology behind negotiation, focusing on status, affiliation, and maintaining consistency.
What will be covered:
The concept of enrollment and its role in successful creative conversations.
The strategic use of tension and status in negotiations.
Seth Godin’s personal experiences and anecdotes that illustrate effective negotiation techniques.
Connect with Seth Godin
sethgodin.com
Akimbo: A Podcast from Seth Godin
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Om Podcasten
Transform your relationships. Speak your truth. Get what you deserve—with Kwame Christian as your guide. This is the #1 negotiation podcast in the world with over 15 million downloads, but it’s about so much more than that.
This isn’t about manipulation or domination—it’s about showing up more powerfully, leading with authenticity, and speaking your truth with more clarity. Whether you’re leading a team, parenting through stress, or learning to speak up without fear, the skills you’ll build here will transform how you show up in every area of your life.
Kwame doesn’t just teach strategy—he teaches transformation, helping you become the kind of person who moves through life with more clarity, courage, and compassion. Every episode is rooted in empathy, psychology, and Kwame’s signature warmth, blending real-world stories, expert guests, and practical frameworks so you can break through the fears that have been holding you back.
Join millions of listeners who’ve discovered that the best things in life really are on the other side of difficult conversations.
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About the Host: Kwame Christian, Esq., M.A.
Kwame Christian the founder and CEO of the American Negotiation Institute. He's known for his viral TEDx Talk, “Finding Confidence in Conflict,” and is a bestselling author of two books:
• How to Have Difficult Conversations About Race (2022)
• Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life (2020)
As a degrees in law, psychology, and public policy, Kwame brings a wealth of knowledge to every episode. He’s also a LinkedIn instructor with over 2.3 million learners, making complex negotiation concepts accessible to everyone.
Why This Podcast?
At the American Negotiation Institute, we believe that the best things in life are on the other side of difficult conversations. Our mission is to empower you to negotiate anything, anywhere. Whether you’re a seasoned negotiator or just starting, our podcast equips you with the tools and confidence to navigate any conversation.
Tune in to Transform Your Life:
Join millions of listeners who have already unlocked the power of negotiation. Subscribe now and start mastering the skills that will transform your professional and personal life. Watch our episodes on YouTube for more visual insights and tips.
Connect with Us:
• Website: American Negotiation Institute
• Email: simon@negotiateanything.com
• LinkedIn: Kwame Christian
• YouTube: Negotiate Anything
Produced by the American Negotiation Institute