Stop Relying on Scripts. Start Using This Strategy
Most negotiation failures start before the conversation even begins
In this episode, Kwame sits down with Seth Freeman — NYU and Columbia professor, corporate lawyer, and author of 15 Tools to Turn the Tide — to reveal the single most practical negotiation tool you’ve probably never heard of: the TTT Grid.
Together, they break down:
Why elite negotiators rely on checklists (and why you should too)
How MasterCard’s top dealmakers use this 4-column framework
The “Golden Minute” technique that instantly lowers tension
A 10-letter mnemonic that saved a dentist, a Congress bill, and a merger
You’ll walk away with plug-and-play strategies that work in the real world — whether you're leading a high-stakes deal or just trying to avoid getting steamrolled. No fluff, no theory dumps — just powerful tools that win.
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Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating
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Om Podcasten
Transform your relationships. Speak your truth. Get what you deserve—with Kwame Christian as your guide. This is the #1 negotiation podcast in the world with over 15 million downloads, but it’s about so much more than that.
This isn’t about manipulation or domination—it’s about showing up more powerfully, leading with authenticity, and speaking your truth with more clarity. Whether you’re leading a team, parenting through stress, or learning to speak up without fear, the skills you’ll build here will transform how you show up in every area of your life.
Kwame doesn’t just teach strategy—he teaches transformation, helping you become the kind of person who moves through life with more clarity, courage, and compassion. Every episode is rooted in empathy, psychology, and Kwame’s signature warmth, blending real-world stories, expert guests, and practical frameworks so you can break through the fears that have been holding you back.
Join millions of listeners who’ve discovered that the best things in life really are on the other side of difficult conversations.
Ready to level up at work and at home?
About the Host: Kwame Christian, Esq., M.A.
Kwame Christian the founder and CEO of the American Negotiation Institute. He's known for his viral TEDx Talk, “Finding Confidence in Conflict,” and is a bestselling author of two books:
• How to Have Difficult Conversations About Race (2022)
• Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life (2020)
As a degrees in law, psychology, and public policy, Kwame brings a wealth of knowledge to every episode. He’s also a LinkedIn instructor with over 2.3 million learners, making complex negotiation concepts accessible to everyone.
Why This Podcast?
At the American Negotiation Institute, we believe that the best things in life are on the other side of difficult conversations. Our mission is to empower you to negotiate anything, anywhere. Whether you’re a seasoned negotiator or just starting, our podcast equips you with the tools and confidence to navigate any conversation.
Tune in to Transform Your Life:
Join millions of listeners who have already unlocked the power of negotiation. Subscribe now and start mastering the skills that will transform your professional and personal life. Watch our episodes on YouTube for more visual insights and tips.
Connect with Us:
• Website: American Negotiation Institute
• Email: simon@negotiateanything.com
• LinkedIn: Kwame Christian
• YouTube: Negotiate Anything
Produced by the American Negotiation Institute