Why Most People Fail to Persuade — And What to Do Instead — with Omar M. Khateeb

What if your biggest obstacle in sales isn’t your product — but how you’re pitching it? In this episode, Kwame sits down with persuasion expert and medtech strategist Omar M. Khateeb to explore the psychology behind why people actually say yes. From understanding emotional triggers to mastering persuasion at scale, this is a no-fluff conversation packed with insights you can use immediately. What you’ll learn in this episode The biggest persuasion mistake people make (and how it silently kills deals) How to use Omar’s “Present Pain, Future Fear” framework to drive action The difference between ethical persuasion and manipulation — and how to stay on the right side Whether you're a sales pro, entrepreneur, or just trying to get better at influencing others, this episode is a masterclass in how to persuade without pushing. Connect with Omar M. Khateeb Omar's Social Media Omar's blog Follow Omar on LinkedIn L[in] Profile Upgrade Course Contact ANI Request A Customized Workshop For Your Company Follow Kwame Christian on LinkedIn The Ultimate Negotiation Guide Click here to buy your copy of How To Have Difficult Conversations About Race! Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

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Transform your relationships. Speak your truth. Get what you deserve—with Kwame Christian as your guide. This is the #1 negotiation podcast in the world with over 15 million downloads, but it’s about so much more than that. This isn’t about manipulation or domination—it’s about showing up more powerfully, leading with authenticity, and speaking your truth with more clarity. Whether you’re leading a team, parenting through stress, or learning to speak up without fear, the skills you’ll build here will transform how you show up in every area of your life.  Kwame doesn’t just teach strategy—he teaches transformation, helping you become the kind of person who moves through life with more clarity, courage, and compassion. Every episode is rooted in empathy, psychology, and Kwame’s signature warmth, blending real-world stories, expert guests, and practical frameworks so you can break through the fears that have been holding you back.  Join millions of listeners who’ve discovered that the best things in life really are on the other side of difficult conversations.  Ready to level up at work and at home? About the Host: Kwame Christian, Esq., M.A. Kwame Christian the founder and CEO of the American Negotiation Institute. He's known for his viral TEDx Talk, “Finding Confidence in Conflict,” and is a bestselling author of two books: • How to Have Difficult Conversations About Race (2022) • Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life (2020) As a degrees in law, psychology, and public policy, Kwame brings a wealth of knowledge to every episode. He’s also a LinkedIn instructor with over 2.3 million learners, making complex negotiation concepts accessible to everyone. Why This Podcast? At the American Negotiation Institute, we believe that the best things in life are on the other side of difficult conversations. Our mission is to empower you to negotiate anything, anywhere. Whether you’re a seasoned negotiator or just starting, our podcast equips you with the tools and confidence to navigate any conversation. Tune in to Transform Your Life: Join millions of listeners who have already unlocked the power of negotiation. Subscribe now and start mastering the skills that will transform your professional and personal life. Watch our episodes on YouTube for more visual insights and tips. Connect with Us: • Website: American Negotiation Institute • Email: simon@negotiateanything.com • LinkedIn: Kwame Christian • YouTube: Negotiate Anything Produced by the American Negotiation Institute