Why Status Beats Strategy — And How to Build It from Scratch

Everyone talks about strategy, but what if that’s not the real problem? In this episode, Kwame Christian sits down with Shaahin Cheyene, serial entrepreneur and creator of a billion-dollar company, to reveal the hidden power that decides most negotiations before they even begin: status. You’ll learn how status works, why it silently determines your influence, and how to build it from zero — even if no one knows your name yet. Whether you're selling, pitching, or just trying to be taken seriously, this episode shows you the real reason some people always seem to win Connect with Shaahin www.shaahincheyenne.com Listen to The Business Story of the Week Podcast Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

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Transform your relationships. Speak your truth. Get what you deserve—with Kwame Christian as your guide. This is the #1 negotiation podcast in the world with over 15 million downloads, but it’s about so much more than that. This isn’t about manipulation or domination—it’s about showing up more powerfully, leading with authenticity, and speaking your truth with more clarity. Whether you’re leading a team, parenting through stress, or learning to speak up without fear, the skills you’ll build here will transform how you show up in every area of your life.  Kwame doesn’t just teach strategy—he teaches transformation, helping you become the kind of person who moves through life with more clarity, courage, and compassion. Every episode is rooted in empathy, psychology, and Kwame’s signature warmth, blending real-world stories, expert guests, and practical frameworks so you can break through the fears that have been holding you back.  Join millions of listeners who’ve discovered that the best things in life really are on the other side of difficult conversations.  Ready to level up at work and at home? About the Host: Kwame Christian, Esq., M.A. Kwame Christian the founder and CEO of the American Negotiation Institute. He's known for his viral TEDx Talk, “Finding Confidence in Conflict,” and is a bestselling author of two books: • How to Have Difficult Conversations About Race (2022) • Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life (2020) As a degrees in law, psychology, and public policy, Kwame brings a wealth of knowledge to every episode. He’s also a LinkedIn instructor with over 2.3 million learners, making complex negotiation concepts accessible to everyone. Why This Podcast? At the American Negotiation Institute, we believe that the best things in life are on the other side of difficult conversations. Our mission is to empower you to negotiate anything, anywhere. Whether you’re a seasoned negotiator or just starting, our podcast equips you with the tools and confidence to navigate any conversation. Tune in to Transform Your Life: Join millions of listeners who have already unlocked the power of negotiation. Subscribe now and start mastering the skills that will transform your professional and personal life. Watch our episodes on YouTube for more visual insights and tips. Connect with Us: • Website: American Negotiation Institute • Email: simon@negotiateanything.com • LinkedIn: Kwame Christian • YouTube: Negotiate Anything Produced by the American Negotiation Institute