#10. UNCUT: How to get & keep ‘momentum’ in your business w/ Mike Berland
BONUS: special 'uncut' episode.
How To Get and Keep 'Momentum' In Your Business: Interview With Mike Berland
Guest Bios:
Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder and CEO and image consultant, director at the Decode M (https://www.decode-m.com/)
What to listen for:
5.09 “I always knew that I wanted to be a King maker and not a King”.
9.03 Mike’s new book is called "Maximum momentum - how to get it and how to keep it".
13.19 The story of Crocs shoes as a winner in the pandemic
15.06 “True momentum requires continuous transformation”.
17.46 Momentum is agnostic to the size of your business
18.48 Data is important for small business because it helps theme understand the future
23.01 Practical ways small business can access useful data
25.06 Removed Facebook data/targeting capability will return
27.39 The risks of quantum computing and data
31.43 NERD UNDER PRESSURE – recurring segment ‘disrupt yourself’
32.45 The power of ‘polarisation’ for marketers
34.00 NERD SUPER POWER – recurring segment
43.21 2020 presidential election insights
46.00 THE NERDOMETER – recurring segment
Resources and links:
Rise of the Robots https://en.wikipedia.org/wiki/Rise_of_the_Robots_(book)
The Singularity https://en.wikipedia.org/wiki/Technological_singularity#:~:text=The%20technological%20singularity%E2%80%94also%2C%20simply,unforeseeable%20changes%20to%20human%20civilization.
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Om Podcasten
Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?
In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!)
Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.
Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth.
You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.
Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.
About The Host...
Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.
He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.
After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.
In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.
Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy