#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks
Season 2: 'Product development', Episode 5
'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs and Legal Experts Debate When Companies Should Use Intellectual Patents and Trademarks.
Guest Bios:
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney and founder of Baxter IP
Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.
Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).
Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/)
What to listen out for:
01:04 Why entrepreneurs usually fail to consider IP?
02:33 Patent war between Facebook and Blackberry
09:54 What is a patent attorney?
15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP?
18:51 No, Carrie Peters will not ‘steal your baby’
21:54 IP can be a dealbreaker for VCs
27:50 Australia is saying goodbye to innovation patent
33:51 How early patent filing and strong branding protected SleepPhones
43:57 How much would it cost you to file a patent in Australia?
47:16 Buy Now Pay Later Digital Marketing offer from our sponsor
44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter
Resources and links:
Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/
Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One
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Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?
In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!)
Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.
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Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.
About The Host...
Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.
He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.
After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.
In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.
Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
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