#19. We need to talk about ‘Business Models’: choosing the right pricing & distribution for your product
Season 2: 'Product development', Episode 7
Pricing and Business Model Is A Key Step In The Development Cycle Of Any Product. If You've Developed A Great Product Or Service, How Do You Structure Your Business Model To Become The Market Leader? In This Episode Product Experts and Leading Entrepreneurs Reveal How It's Done.
Guest Bios:
Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).
Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)
Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)
Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/)
Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber.
What to listen out for:
02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack
08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models
13:25 Learn the Pirate Methodology of measuring business success
17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design
18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management
23:55 Why SAAS is often favoured by VCs?
30:12 Why JS Health is using the subscription model to market and distribute their vitamin products?
34:10 Buy Now Pay Later Digital Marketing offer from our sponsor
37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson
Resources and links:
Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design
Ikea current size https://en.wikipedia.org/wiki/IKEA
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Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?
In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!)
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About The Host...
Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.
He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.
After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.
In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.
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