#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!

Season 1: 'The Branding Series' / Episode # 3 ‘How To Launch A Brand (Or Startup/Product) With No Money, Get Heaps Of Attention, and Look Like A Complete Superstar'. Want To Get Some Attention For Your Business? Nothing Beats A Brand Or Product Launch For Concentrated Marketing Power. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code’ To Growth In Your Own Venture. Feature Story: The founder of iconic food brand Pic’s Peanut Butter, Pic Picot, shares the story of why - and how - he launched ‘Peanut Butter World’ to take his brand to the next level. “And so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they’d even written a song and sang a song with a brass band.” – Pic Picot, CEO of Pics Peanut Butter . Guest Bios: Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/) Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 0.45: Hunter S. Thompson quote on the nature of the music industry. 1.20: The story of how AC/DC launched their album Highway to Hell in 1976. 5.59: Brand expert reveals when is the right time to launch a brand. 8.14: Brand expert on the role of key influencers. 11.25: Why brand launches are so important. 12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future. 16.42: It’s your networks that bring you back from failure. 18.07: The three phases of brand launches – 'pre', 'during' and 'post'. 19.12: The importance of follow up. 19.55: How to work with media to get free publicity for your business. 21.41: The role ‘community’ plays in a successful launch. 24.05: The story of Peanut Butter World, and how that was launched successfully. 29.30: ‘Brands’ are a nonsense, it’s the people behind companies that make it real. 33.10: NERD UNDER PRESSURE – recurring segment featuring Jon Michail Resources and links: AC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/ The city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_Zealand On average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable Liverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxw What is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/

Om Podcasten

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it? In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time. Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'. Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you. About The Host... Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities. After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans. In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.   FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy