#6. How to use ‘brand equity’ to fatten profits & extract a higher sale price for your business upon exit

Season 1: 'The Branding Series' / Episode # 6 Brand Equity Is The Key Higher Margins Now, and Bigger Price When You Sell The Business Later. Branding Experts And Top Entrepreneurs Reveal How To Grow Brand Equity, Why Its Such A Driver Of Wealth. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 0.39 Jeff Bezos quote on brands 1.23 Walter Landor quote on branding 2.53 Is Jeff Bezos and Amazon the 'Sith Lord' of modern day commerce 5.41 Technical explanation of what brand equity is 8.19 Why brand equity is important and the opportunities it creates 12.47 Fred Schebesta from Finder.com.au on how they grew brand equity 18.25 Technical explanation of how a business can grow brand equity 21.36 Andre Eikmeier on how Vinomofo grew their brand equity 26.07 NERD SUPERPOWER regular segment Andre Eikmeier 27.43 FEATURE STORY: interview with Neil Luo of Airwallex 38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder Resources and links: 1.Jeff Bezos quote on brand https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f 2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html 3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor 4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html ***** Enjoyed this podcast? >>>> Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/

Om Podcasten

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it? In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time. Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'. Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you. About The Host... Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities. After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans. In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.   FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy