Uncovering Digital Marketing Trends for 2018 and Beyond
- SEO: Writing and making media more human. In an age of automation, the key trend for 2018 is true engagement between human beings. If you can master this, you can master Google in 2018. - Content Marketing: Creating native video for each platform and engaging directly with your audience. The big trend here is going for a smaller, high quality audience. This opposes thoughts in the past of getting as many people in front of your content as possible. Instead, relationships with the right people and promote to them. - Voice Marketing: Perhaps the biggest trend of the past year that will continue to boom in popularity is that of voice marketing. Think about it: podcasts are bigger than ever, Alexa and Google are taking over our homes, and Spotify just launched their audio ad platform. Take advantage of this by starting a podcast where you provide real value. Create an Alexa briefing skill and update it daily. Try your hand at Spotify ads (they do most of the work for you, after all) --- Support this podcast: https://podcasters.spotify.com/pod/show/net-positive/support