How Jon Gillham Creates Rankable Content Without Following SEO Scores

In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough. We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain. Jon shares how his team uses AI to evaluate content differently—focusing on originality, depth, and true value over checklists and keyword counts. Whether you're a content creator, publisher, or SEO, this episode offers practical insight into what it takes to rank in today’s search landscape. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

Om Podcasten

Spencer Haws from NichePursuits.com discusses business ideas that actually work. Learn how to build niche websites, market your website through search engine optimization, and much more. In addition, you'll get interviews with leading internet entrepreneurs that provide insight on: authority sites, flipping sites, using Google Adsense, outsourcing, automation tools, linkbuilding, building a real business, software development, creating iPhone Apps, lifestyle business, small business tips, and more. Overall, get your dose of motivation to move forward with your niche business ideas or take your small business to the next level!