The Greatest Rebrand in History: Addison Rae

Welcome back!!! This week we are doing a deep dive on the marketing and rebrand of Addison Rae Follow the Pod on Youtube: https://www.youtube.com/channel/UCof5APIJ8OHOJbiVGU3wouA Follow me on IG: https://www.instagram.com/nicky.reardon/ #addisonrae #musicmarketing #musicreview 0:00 - Intro 2:41 - Thesis 6:28 - Origin Story 13:51 - AR EP 20:53 - The Rebrand Begins 25:21 - Diet Pepsi 35:46 - What is next for Addison?

Om Podcasten

Welcome to my solo podcast!!! My name is Nicky and I used to work in the entertainment industry for 3 years on the social strategy & marketing side before I ever became a Creator. I am obsessed with analyzing the stories behind Music, Movies, and Marketing. I truly believe the media we consume is so important to our development and how we interact in society. Growing up in the suburbs of Virginia as a very closeted teenager, I remember how isolated I felt. It was Youtube and Music that made me feel scene for the first time. Hopefully I can make someone else feel that way too <3