21 | Daniel Kahneman and the sunk-cost fallacy
Daniel Kahneman won the Nobel Prize for Economics – as a psychologist. His fundamental work in behavioral economics revealed our cognitive biases, such as loss aversion – the fact that we react much more strongly to losses than to gains. Danny’s popular science book “Thinking, Fast and Slow” is a highly influential bestseller; Itai and Martin consider it the operating manual for the human brain. In this conversation, Danny tells us how his creative process is driven by a lack of content with ...