196 - His Cold DMs Got Him GaryVee, Rick Ross & Larry King with Casey Adams
🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), as I interview Casey Adams (https://x.com/CaseyAdams). This episode dives into Casey's incredible journey, starting his podcast at just 17 years old after a football injury led to an unexpected identity shift.Discover how he transitioned from running a Facebook ad agency at 16 to becoming a serial entrepreneur, landing guests like Larry King and Rick Ross, and leveraging his show to raise $1.5 million for his company, MediaKits. We explore his unique strategies for cold outreach and securing high-profile guests, the power of founder-led content as a new form of SEO for businesses, and the vision behind his latest venture, Listener.com – an AI Listener Analytics platform set to revolutionize how podcasts measure their impact and value in a changing media landscape.listener.comQuestions This Episode Answers:How can an early life setback like a sports injury become a pivotal moment for an entrepreneurial journey?What tactical approaches can you use for cold outreach to book high-profile guests or connect with influential people?How can a podcast act as a "flywheel" for business growth, attracting investors and creating new opportunities?Why is founder-led content becoming increasingly crucial for customer acquisition and brand differentiation in today's market?How can new AI-powered analytics tools help podcasters and businesses truly understand and monetize their audience beyond simple download numbers?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Journey of a Young Podcaster02:54 Overcoming Adversity and Finding Purpose05:49 The Evolution of Podcasting and Networking09:08 Building a Business from Passion11:57 The Impact of Early Success14:49 Lessons from Reaching Out to Influencers18:06 The Role of Media in Modern Business29:25 From Podcasting to Live Events32:22 Building Relationships Through Events35:15 The Art of Outreach and Connection38:38 The Importance of Listening40:06 Launching Listener.com44:21 The Vision Behind Listener.com50:56 The Future of Podcasting and Analytics