198 - The Marketer's Playbook: Launching a Full Ad Funnel with AI with Matthew Mellinger
🚨MY NEWSLETTER https://nikolas-newsletter-241a64.beehiiv.com/subscribe 🚨Join me, Nik (https://x.com/CoFoundersNik), as I interview Matt (https://x.com/MattMellie). In this episode, we tackle a wild challenge: building a complete landing page and ad creative for a lawn care business summer sale using AI—all in just 30 minutes!Matt, a marketer and SEO expert with zero development experience, demonstrates how to harness tools like Claude, Midjourney, and Lovable. We dive into crafting ad copy and visuals, using the Facebook Ad Library for inspiration, and explore how Meta Ads facilitates crucial split testing for optimal performance. You'll see how quickly you can get an interactive pricing calculator and even a live heat thermostat onto a landing page. It’s incredible to witness how an entire, fully functional ad funnel can be set up in about an hour and a half, allowing you to not just launch a campaign, but rigorously test a business idea with minimal investment.Enjoy the conversation!Questions This Episode Answers:How can AI tools help you build a complete landing page and ad creative in minutes?What AI tools are essential for rapidly generating ad copy, images, and landing pages?How do you use Meta Ads for split testing to optimize your campaigns?What's the process for setting up an interactive pricing calculator on an AI-generated landing page?How can an AI-powered ad funnel be used to test a business idea with minimal cost and time?__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Launching a Business in Minutes03:03 Building a Landing Page with AI05:56 Creating Effective Ad Copy08:49 Utilizing Facebook Ad Library for Inspiration12:08 Designing the Landing Page15:03 Split Testing Ad Variations17:58 Optimizing for SEO and User Engagement20:50 Finalizing the Campaign23:45 Analyzing Results and Data27:05 Testing Business Ideas with Minimal Investment