30. Stakeholder Relationships (feat. Sarah Gibbons, Vice President at NN/g)

Building stakeholder relationships is no easy task but it is crucial for getting buy-in, aligning expectations and ultimately building trust. But, what even is a "stakeholder" and how do you know if you have good relationships built? In this episode, we feature a conversation between Samhita Tankala and Sarah Gibbons who discuss the challenges that come with stakeholder management and how to build successful relationships. Learn more about Sarah Gibbons Related NN/g articles, videos, and courses: Successful Stakeholder Relationships (UX Certification course) How to Sell UX: Translating UX to Business Value (Video) How to Collaborate with Stakeholders in UX Research (Article) UX Stories Communicate Designs (Article) Making a Case for UX in 3 Steps (Video) Stakeholder Analysis for UX Projects (Article) UX Stakeholders: Study Guide Other sources Sarah mentioned: The Five Dysfunctions of a Team by Patrick Lencioni

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The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com