Allyson and Devon speak with Wes Nichols, investor, advisor, and founder of MarketShare, the marketing analytics company Neustar acquired in 2015. They examine some of the real and existential issues brands will face in a world without cookies and confront a big question debated by many marketers and (hugely HYPED) by some analytics providers: "Is MTA, or multi-touch attribution, really dead?" Hear Nichols' thoughts on the matter and why he believes this is the wrong question to ask.
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No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science.
Hosted by Neustar’s Allyson Dietz and Devon DeBlasio -- in conversation with assorted marketing experts -- this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.