Joanna O’Connell - Forrester on Consumer Choice, Data Deprecation, Key Marketing Disruptors

Joanna O’Connell, VP and Principal Analyst at Forrester, speaks with Allyson and Devon about O’Connell’s path to becoming an analyst, how she finds her focus in a rapidly evolving world and the importance of asking higher order questions in order to carve a new path forwards.

Together, they reflect on consumer choice and control, address the danger of creative stagnation, while homing in on how identity should be driven by use case. Listen out for when they examine the background and thinking around O’Connell’s new report: The Future Of Advertising Is Imminent Upheaval And You're Not Ready For It.

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by TransUnion’s Allyson Dietz and Brett House – in conversation with assorted marketing experts – this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.