No Hype

The Trouble with Identity: Demystifying Consumer Data

av No Hype | Publicerades 12/15/2020

In this premiere episode, Allyson and Devon break down consumer identity – one of marketing’s most misunderstood, confusing, and misrepresented topics – in terms even your parents will understand. They’ll also take a bite out of the hype around cookies and reveal what’s really behind those creepy ads that follow you around even after you make a purchase.  --- Send in a voice message: https://anchor.fm/no-hype/message

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by Neustar’s Allyson Dietz and Devon DeBlasio -- in conversation with assorted marketing experts -- this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.