No Hype

What is the True Value of Our Data and Why is No One Talking About It?

av No Hype | Publicerades 3/10/2021

Allyson and Devon speak with Bill Michels, GM of Product at The Trade Desk, who shares his view that to solve two of the industry's most charged issues -- identity and privacy -- publishers and advertisers need to start with a more common sense, humanity-forward approach. --- Send in a voice message: https://anchor.fm/no-hype/message

Om Podcasten

No Hype is a podcast about truth, science, and the future of marketing, designed to help listeners cut through the noise, dispel misinformation, and effect positive change in marketing, technology, digital transformation, and data science. Hosted by Neustar’s Allyson Dietz and Devon DeBlasio -- in conversation with assorted marketing experts -- this podcast will bridge the gap between marketing HYPE and reality. Forget the fantasy, this is what you really need to know to do your job better and the steps to take to turn the latest insights into action.