“BANT” with Andy Whyte

We all know that BANT is dead, but what is the alternative? Andy Whyte, CEO and founder of MEDDIC, sits down with Tom Boston to chat about the many reasons why “BANT” simply doesn’t work.  Check out Andy’s top tips for driving urgency and educating buyers - without using the dreaded BANT methodology - in this latest episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Join Tom Boston for a brand new season of No Nonsense Sales as he invites the biggest names in B2B to spin the "Wheel of Pain". Tom and his guests will be tackling the pain points that revenue teams face today, delivering weekly actionable insights and having some fun along the way. For more follow The No Nonsense Sales Community on LinkedIn.