Nodes of Design#65: Design Strategy by Roberta Virzi
Roberta Virzi is a designer with over a decade of experience specialised in the e-commerce sector. Currently, she is in a hybrid leadership role as a senior individual contributor and manager of interdisciplinary and multicultural teams at booking.com. In this episode, Roberta shared great insights on Design strategy and its importance in creating an effective design strategy that fits all the use cases. We then discussed how to utilise the design strategy to bring in the culture of innovation across teams and the various metrics or tools to measure the success/failure of a design strategy. Takeaways- What is Design strategy, How to utilise the design strategy to bring in the culture of innovation, Measuring the success or failure of a strategy. Resources recommend by Roberta Virzi Don't make me think by Steve Krug Thinking, fast and slow by Daniel Kahneman How to make sense of any mess by Abby Covert 100 things every designer needs to know by Susan Weinschenk Ph.D. Design strategy: Strategic design by Giulia Calabretta The design of business by Roger Martin Design works by Heather M. A. Fraser Leadership and management: 7 habits of highly effective people by Steven Covey The making of a manger by Julie Zhuo Radical candor by Kim Scott. Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts and many more. If this episode helped you understand and learn something new, please share and be a part of the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.