Story gathering, brain science, and why donors give with their hearts and not their brains.
It can be hard to get great stories to share with donors. In this episode, you'll discover strategies and techniques for gathering the best stories to engage donors. You'll learn powerful interviewing techniques. And you'll also learn how our brains react to stories and why donors give with their hearts and not with their heads. Join Rachel Bearbower, Chris Davenport, and Leah Eustace as they talk about why storytelling is such a powerful fundraising tool.