What is a Circular Customer Experience?

Circular business development has long focused on technical feasibility and closing the value chain loop, with R&D often starting with product design. While essential, these approaches overlook a critical element: the customer. In this episode, we’ll discuss how companies can tap into the human factor to transform behaviour patterns and build a truly circular economy.Guests: Heidi Tulensalo, Lindström; Henrik Taudorf Lorensen, TAKT; Therese Balslev, Danish Design Centre, Filipe Camaño Garcia, Manager, Global Circularity ProtocolHosts: Mia Steentoft, Danish Design Center, Anne Raudaskoski, Ethica

Om Podcasten

Welcome to the Nordic Circular Design Programme Podcast, where innovation meets sustainability. Join us as we explore the forefront of circular design practices in the Nordic region. This series features insightful conversations with leading designers, industry experts, and thought leaders. Each episode dives into the principles of circularity, showcasing inspiring projects, successful case studies, and practical strategies for creating a sustainable future.