Franck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for many companies and we hear about how both B2C and B2B businesses have been embracing digital over the course of 2020. Franck is a well known leader in marketing technology and it's well worth taking the time to hear what he has to say - I learnt a lot and I hope you do too! #nordicfuturemakers (Music by E.Burcher)Support this show http://supporter.acast.com/nordic-future-makers. See acast.com/privacy for privacy and opt-out information.