Should we be trying to build an online audience?

This week we talk about the phenomenon of 'social media grifting' - trying to build an audience online through deliberate tactics. Most people think it's cringe, but we try to figure out whether it's objectionable. We also workshop Ali's book proposal.

Om Podcasten

The weekly podcast about happiness, creativity, and the human condition. It's us, Ali and Taimur Abdaal, occasionally joined by guests, talking about things to help us think, do, and be better. Things like social interaction, lifestyle design, mental models... Things that are hard to examine, but important to explore. And hopefully, things that make for a fun and interesting chat every week. We'd love for you to join us.