Do people actually know what your brand stands for? Or is it too complicated...?
One of my favourite topics is branding right - it's so creative and exciting and fun... and it can be a total nightmare that screws up your entire business. But fear not, I'm breaking down how to simplify your branding, because complex brand ideas make life harder. In this episode, I spotlight some unforgettable branding mishaps and their costly consequences. And they were done by the biggest brands. I also spotlight some entrepreneurs like Simran Kaur (Girls that Invest), Kendall Flutey (Banqer) and Brooke Roberts (Sharesies) who are absolutely nailing their branding in Aotearoa and it's taking their brands global. Let's walk step by step how to create clarity in your brand's core messaging, ensuring it's crystal clear and most importantly, that it resonates with your audience. So, if you want to avoid a $1.4 billion dollar mistake, join me, Brianne West, as we explore the intricacies of brand communication. Snapple Story: https://hbr.org/2002/01/how-snapple-got-its-juice-back Featuring: Girlsthatinvest.com Banqer.co Sharesies.com Brianne: www.briannewest.com https://www.instagram.com/briannemwest/ https://www.tiktok.com/@briannemwest https://www.youtube.com/@briannemwest Incrediballs: incrediballs.com https://www.instagram.com/incrediballsdrinks/ https://www.tiktok.com/@incrediballsdrinks Business, but Better (the FREE education hub for founders & entrepreneurs): www.businessbutbetter.co https://www.tiktok.com/@businessbutbetter https://www.instagram.com/businessbutbetter/ Our sister podcast is called 'Now, That's What I Call Green'.