Gen Z Retail and the Future of Stores
The explosive growth of digital commerce and emerging fulfillment methods have affected virtually every store. Now, as Gen Z becomes the dominant force in retail, brands need to put greater focus on a host of areas. From the need for “shopper-tainment” to the importance of sustainability to offering new payment types, retailers need processes and technology that allow them meet shifting expectations. GUEST: Nicole Leinbach, Founder, Retail Minded