Do brainstorms actually work?

Today I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms?  Sheena’s book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

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Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.